Casual Wear for Women for men Jeans for Ladies 2014 for Girls for Kids for Boys PHotos: Casual Resort Wear Casual Wear for Women for men Jeans for Ladies 2014 for Girls for Kids for Boys Photos

Casual Resort Wear Biography

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Resort wear is a specialized clothing style, as well as a year-round fashion "season". Sometimes known as "cruise wear", it was originally marketed by "upscale" stores and collections only to very affluent customers who were expected to spend the post-Christmas.New Year's weeks in warm-weather climates.
More recently, designers, store buyers, and the media are viewing "resort wear" as a specialized year-round clothing style and fashion season. There are some important reasons for this. Areas such as Las Vegas, Marbella, Bahamas, Palm Beach, San Juan, and the San Barth and the Mustique Islands were holiday destinations, but they are now places of year-round living for more affluent customers. From the spectacular resort destinations of Dubai, South Africa and Thailand, to the Spanish Coast, Costa Rica and the Greek Islands, resort wear popularity is growing and it is not surprising to see Hawaiian shirts being worn on the Mexican Riviera. It has become a cross-cultural style that signifies relaxation, affluence, and appreciation of nature which displays a sense of style to the wearer.
From walking shorts, caftans and sandals, to full-length evening dresses for women and light dinner jackets for men, resort wear is unique in its design and function. Resort wear is generally made from cotton, silk, denim, microfiber, straw and poplin that are easy to pack, lightweight and breathable. They are easy to clean and look great without ironing or fuss, much like the new hair styles that are casual, yet very fashionable.
It is characterized by the "nautical" style, inspired by sailor and yachting themes, classic Hawaiian prints of palm trees and hula girls, brushed denim from San Francisco, bright floral prints from South America, minty greens, yellows, blues and whites from the Mediterranean and natural materials and glove-weight leathers from the Caribbean. Large hats, sunglasses, open-toed shoes and innovative waistlines complete the look of sun-soaked destinations. The style has already been the subject of small runway shows in New York, Paris and Milan.
The fashion season called resort has had a few lives. For a good part of this century, it was everything the word connotes, which is to say, leisurely maillots and caftans to fill the steamer trunks of wealthy women sailing off for winter holidays. In more recent decades, it served as a sort of retail caulk with tried-and-true basics filling in the cracks on shop floors between fall sales and spring arrivals. But it’s the latest incarnation that the fashion industry can’t stop talking about. Like Clark Kent after a visit to a phone booth, resort has gone from mild-mannered and meekly helpful to a seasonal superpower on which luxury labels depend for strong retail sales and even a dash of prestige. It’s a colorful irony that a season inspired by leisure time has become the hardest-working collection in the business.
These days, however, the most “wearable” collection bridges the two main runway seasons and can account for up to 70 and sometimes 80 percent of women’s designer-apparel sales. “Resort has become an independent fashion season that will oftentimes rival a spring or fall,” says luxury consultant Robert Burke.
Coupled with a shifting identity, resort—also known as cruise and pre-spring—has found itself with a handful of monikers along the way. “Resort?” says Stella McCartney. “How unsexy is that word? It feels so dated. We call it spring.” Oscar de la Renta CEO Alex Bolen has another suggestion: “They should call it November delivery. These are not really clothes that go to a resort.” Michael Kors has raised the white flag of surrender. “I’ve given up on renaming it,” he says. “We’ll call it the little season that could.”